Artwork already out for Sherlock S3 DVD/Blu-Ray Pre-Order

Ok, I'm late on this one. The artwork for Sherlock S3 DVD/Blu-Ray was released sometime in Mid-July. Yes, even as fans are all going gaga with #setlock and the anticipation for the series to show on TV.

Not sure if this is a 'service' to anxious fans or just marketing tactics. Personally, I find it to be way too early... ^^;

Pre-order the DVD here on Amazon: 

http://www.amazon.co.uk/gp/product/B00DRDCIA2/ref=as_li_ss_tl?ie=UTF8&camp=1634&creative=19450&creativeASIN=B00DRDCIA2&linkCode=as2&tag=hypable-21

And the Blu-Ray here on Amazon as well: 

http://www.amazon.co.uk/Sherlock-Complete-Blu-ray-Benedict-Cumberbatch/dp/B00DRDBTT8/ref=sr_1_2?s=dvd&ie=UTF8&qid=1376445109&sr=1-2&keywords=Sherlock+-+Complete+Series+3